15th February 2018

My path to Audley: PPC Manager Ben

Ben shares his past work history and his love of travel and describes his role as PPC Manager at Audley.

My digital career started when I let my school friends persuade me to study games development at college in Shrewsbury, which led me on to study interactive media at university in Wolverhampton.

I have always been fascinated with Japan, so I decided to move there to teach English after I’d graduated. I spent six months teaching children as well as helping to train fellow teachers before they arrived in Japan.

Nikko, Japan

When I returned to the UK, I got my first proper digital role as a Digital Marketing Executive. I experimented with email marketing, video editing, SEO and, of course, PPC. My enthusiasm for PPC increased once I’d discovered the size of the job market and potential for career growth was huge.

I then took my PPC skills into the world of freelancing. This helped fund my three-month stint exploring California. I worked for a few agencies, including one from New York, based in Arkansas, and one based in LA. I took road trips through Big Sur, and visited Monterey, Santa Barbara, LA and the surrounding area.

Big Sur, California

I joined Audley in 2016 as a Senior PPC Executive. Within a year, I’d stepped into the PPC Manager role. PPC sits within the Digital Acquisition team, itself part of the Digital and Marketing department.

Here at Audley I’m the PPC manager. My main role is to make sure the money we spend with Google and Bing is being used efficiently, and being spent in the right areas. There’s also the aspect of writing the ads themselves which can be quite challenging, to get the right message across in such a tight space of text.

It’s hard to pinpoint what I love about working for Audley but, for one, our working environment is a fantastic place to be. Our weekly working hours decreased last year (a company-wide change based on our feedback). And, there’s a busy social calendar to look forward to, from monthly socials within my own department (which I help to plan) and bigger company events, to table tennis tournaments and Frisbee games.

Ben next to a hot air balloon basket

Last but not least, everyone gets the chance to travel with Audley on a familiarisation trip to one of our destinations.

My trip was to Chile, and the experience is hard to describe adequately in words. I saw sunrise over the Andes from a hot air balloon and rode through the Devil’s Throat in the Atacama Desert. I watched flamingoes at Los Flamencos National Reserve and swam in hot springs at Puritama Hot Springs. Then, down in Patagonia and Torres del Paine National Park, I witnessed avalanches in the French Valley, went horse riding with gauchos, spotted pumas and jumped into freezing lakes. All in the space of ten days.

Horse riding with gauchos in Patagonia

If you'd like a career in travel, browse our list of current roles, we'd love to hear from you.

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