CRM Technical Executive | Audley Careers Hello, world!

CRM Technical Executive, London;Witney;Hybrid

Salary: Dependent on Experience

About us  
Audley Travel is an award-winning, consistently recognised tour operator that specialises in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to provide
meaningful travel experiences. Our employees are passionate about travel and exploring other cultures.  In 2021, we proudly celebrated serving our travel clients for 25 years.  Take a look at our video below to get a real taste of who we are and what we love doing: 

https://www.youtube.com/watch?v=H-AhWeqsvds  

The role 
The CRM Technical Executive role is responsible for delivering the enablement of our marketing automation platform, working in a global Performance Marketing team you will drive the development of the platform to maximise marketing initiatives and performance 

Key responsibilities include: 

SFMC Data & Technology Implementation 

  • Support the CRM Technical lead to deliver the Salesforce Marketing Cloud (SFMC) development roadmap, aligned to marketing goals that maximises the capabilities of the platform and drives performance and workload efficiencies
  • Enable the marketing automation platform to fulfil cross channel communication including but not limited to email, SMS, push & direct marketing
  • Stay up to date with platform development, driving adoption and best practices across the wider team 

Audience & segmentation  

  • Enable CRM team to implement global & local segmentation strategies  
  • Audience list creation 
  • Contact management  

Channel testing & optimisation  

  • Support the CRM Team to technically implement optimisation plans 
  • Setup of advanced email marketing journeys  
  • Advanced template production focusing on maximising existing content and driving efficiency in content production processes for marketing automation

Automation Delivery 

  • Manage automation processes within SFMC ensuring accuracy and reliability of processes
  • Seek opportunities to maximise efficiency of automations  

Deliverability 

  • Maximise deliverability through adopted best practices and monitor closely performance
  • Work with marketing teams to drive shared best practice ensuring optimum deliverability rates

Email Marketing best practice 

  • Keep abreast of email marketing best practice, staying up to date with industry standards and benchmarks 
  • Apply email marketing best practice across all our email marketing activity to ensure optimum performance of our email channel 

About you 

You will have proven experience of enterprise-level marketing automation products, a working knowledge of HTML and experience of working with both customer segmentation and multiple data sets. 

Additional experience required in: 

  • Strong communication and collaboration skills 
  • A desire to learn, develop skills and challenge themselves & others 
  • Excellent time management & organisation skills - ability to prioritise and manage workload and deadlines 
  • Self-motivated, proactive attitude 
  • Be a team player 
  • Strong attention to detail 
  • Exceptional problem-solving skills 

Experience desired in: 

  • Experience with coding languages e.g SQL 
  • Salesforce Marketing Cloud or similar ESP 
  • Google Analytics 360 
  • Data interpretation & visualisation tools – Tableau, excel, etc. 

What you’ll get in return  

  • Holiday – 25 days rising to 30 with length of service 
  • A day off for your birthday 
  • A day off for volunteering to support a charity, local support group, community work of your choice, or Audley’s Charity of the Year 
  • Smart Working – This provides the opportunity for all of our employees to have more choice and flexibility when it comes to deciding where, when and how we work within the UK 
  • Healthshield health cash plan 
  • PERKS Benefits Platform – access to discounts and cashback with hundreds of retailers 
  • Discounted Audley trips and access to staff travel discount websites 
  • Sabbatical leave 
  • Enhanced family leave 
  • Long service awards 

We believe it's our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment.