Performance Marketing Analyst | Audley Careers Hello, world!

Performance Marketing Analyst, Homeworking;London;Witney

Salary: Dependent on Experience

About us 
Audley Travel is an award-winning, consistently recognised tour operator that specialises in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to provide meaningful travel experiences. Our employees are passionate about travel and exploring other cultures.  This year, we are proud to be celebrating 25 years of travel.  Take a look at our video below to get a real taste of who we are and what we love doing: 

https://www.youtube.com/watch?v=H-AhWeqsvds  

The role 
As a Performance Marketing Analyst, you will be responsible for delivering actionable insight across Audley’s marketing channels, content and platforms.  You will be part of Audley’s Marketing Intelligence team where you’ll work collaboratively across the department, ensuring alignment on strategy and maximising efficiency of processes and performance. 

The role can be based out of either the Witney office in Oxfordshire or the Shepherd's Bush office in London. 

Key responsibilities include: 

  • Deliver actionable insight across our marketing including channels, content and platforms 
  • Work collaboratively across the department, ensuring alignment on strategy and maximising efficiency of processes and performance 
  • Work with channel owners, marketing managers and department heads to delivery actionable insight and performance analysis of all marketing activities 
  • Deliver regular reporting on the market in agreed & consistent formats to give channel owners, marketing managers and the department Heads regular visibility of performance. 
  • Work with the CRM team to deliver audience data selections as and when needed, using analytical practices to select the best possible audience for each activity 
  • Enable self-service strategy, delivering data visualisation and dashboarding to maximise self-service across our department 
  • Support the delivery of agreed performance initiatives that focus on driving growth and improving marketing efficiency and working with stakeholders and team members to drive focus and adoption 
  • Define and implement ways of working that ensure market deliverables are met and engagement across teams is high 

About you 
You will be a highly driven, results focused marketer with a strong attention to detail and understanding of marketing practices. 

Additional experience required: 

  • A marketing or digital background 
  • ​​​​​​​Excellent mathematical & numerical skills 
  • Demonstrable skills working with large data sets & databases 
  • Strong understanding of Google Analytics 
  • Data Visualisation e.g. Tableau, Data Studio 
  • Demonstrable experience (execution or analysis) of paid media, Email/CRM, and SEO 
  • Highly organised & logical approach to managing workload and deadlines 
  • Excellent collaboration and team skills 
  • Embodies the Audley values of being positive, being the difference, being one team and being passionate about travel 

What you’ll get in return  

  • Holiday – 25 days rising to 30 with length of service  
  • ​​​​​​​A day off for your birthday  
  • Smart Working – This provides the opportunity for all of our employees to have more choice and flexibility when it comes to deciding where, when and how we work within the UK  
  • Healthshield health cash plan  
  • PERKS Benefits Platform – access to discounts and cashback with hundreds of retailers  
  • At-cost Audley trips and access to staff travel discount websites  
  • Sabbatical leave  
  • Enhanced family leave  
  • Long service awards 

We believe it's our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment. 

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