Performance Marketing Analyst | Audley Careers Hello, world!

Performance Marketing Analyst, London

Salary: Dependent on Experience

Audley Travel are looking for a Performance Marketing Analyst who will be responsible for delivering actionable insight across our marketing including channels, content and platforms.

As part of the Marketing Intelligence team within the Performance Marketing team you will be a highly driven, results focused marketer with a strong attention to detail and understanding of marketing practices.

Working in a UK market role your day-to-day accountabilities will be market based with alignment to agreed global best practices, vital to ensure optimum performance and efficiency.

Key Responsibilities
 
  • UK Market Performance Analysis
    • Work with channel owners, marketing managers and the UK Head of Marketing to delivery actionable insight and performance analysis of all UK marketing activities.
    • Drive measurement and analysis to maximise marketeers understanding of their activities and deliver optimisations that improve marketing efficiency.
 
  • UK Market Reporting
    • Deliver regular reporting on the UK market in agreed & consistent formats to give channel owners, marketing managers and the UK Head of Marketing regular visibility of performance.
 
  • Audience Data Selection
    • Work with the CRM team to deliver audience data selections as and when needed, using analytical practices to select the best possible audience for each activity.
 
  • Self-service analysis delivery
    • Working with the Marketing Intelligence Lead’s self service strategy deliver data visualisation and dashboarding to maximise self-service across our department.
    • Actively champion self-service through data interpretation best practice and training of the wider team on tools such as Google Analytics.
 
  • Performance Initiatives
    • Support the delivery of agreed performance initiatives that focus on driving growth and improving marketing efficiency.
    • Work with stakeholders and team members to drive focus and adoption.
 
  • Global Ways of Working
    • Define and implement ways of working that ensure market deliverables are met and engagement across teams is high.
    • Work with local markets to understand key focuses and stakeholders and team members to drive focus and adoption.

Competencies:
 
  • Proven demonstrable experience required in:
  • A marketing or digital background
  • Excellent mathematical & numerical skills
  • Demonstrable skills working with large data sets & databases
  • Strong understanding of Google Analytics
  • Data Visualisation e.g. Tableau, Data Studio
  • Demonstrable experience (execution or analysis) of paid media, Email/CRM and SEO
 
  • Experience Desirable in:
    • Programming languages e.g. Javascript, SQL, Python
    • Experience using APIs e.g. Adwords
    • Cloud platforms e.g. GCP, AWS Azure

Person Specification:

The successful candidate will be able to display:
 
  • Exceptional problem-solving skills
  • Strong communication
  • A keen eye for detail
  • A desire to learn, develop skills and challenge themselves & others
  • Highly organised & logical approach to managing workloads and deadlines
  • Excellent collaboration and team skills

 

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