Paid Search Executive | Audley Careers Hello, world!

Paid Search Executive, Boston

Salary: Dependent on Experience

We are looking to bring on a Paid Search Executive who can deliver performance analysis and optimization of our global paid search activity.
 
As part of the Paid Media team within the Performance Marketing team we are looking for someone who is a highly driven, results focused marketer with a strong attention to detail and understanding of marketing practices.
 
Working in a global role you will work collaboratively with the UK & US marketing teams driving and delivering global best practice in paid search analysis and optimization.
 
Day to day responsibilities:
  • Performance analysis & optimization
    • Proactively understand account, channel and market performance across all paid search activity.
    • Work with Paid Media Managers to identify and prioritize optimization opportunities taking ownership of the delivery and effectiveness of each plan.
 
  • Testing implementation & scheduling
    • Manage the implementation of testing programs across accounts, channels and markets.
    • Work with Paid Media Managers to identify and prioritize testing opportunities taking ownership of the delivery and effectiveness of each test.
 
  • Account hygiene and structure
    • Ensure all accounts are structured optimally and adhering to agreed best practice in terms of hygiene.
    • Work with Paid Media Managers to identify opportunities to drive efficiency through structure.
 
  • Reporting
    • Responsible for day-to-day reporting of accounts and channels.
    • Be first point of contact for Paid Media Managers on account performance.
 
  • Keyword and bidding implementation
    • Continually optimize our keyword sets, identifying opportunities to improve account performance.
    • Manage bidding across accounts to drive optimum performance in line with agreed strategy as set out by Paid Media Managers.
 
  • Performance Initiative implementation
    • Work with the Paid Media Managers to identify, prioritize and deliver agreed performance initiatives that focus on driving growth and improving channel efficiency.
  
The successful candidate will have:
 
  • Channel management tools – e.g. Adwords, Bing, Facebook
  • Advanced analysis
  • Budget management
  • Google Analytics
  • Bid management platform experience – e.g. Marin, Kenshoo etc
  • Exceptional problem solving skills
  • A keen eye for detail
  • A desire to learn, develop skills and challenge themselves & others
  • Highly organized & logical approach to managing workloads and deadlines

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